What is ORLA Visitor Intelligence?

It is first-party website analytics built for law firms. It shows where every website visitor came from, what pages they read and who is ready to enquire, and emails your firm a branded website report each month.

How do hot-visitor alerts work?

When a visitor shows strong buying signals — reading your fees, a service page, or opening the chat — ORLA flags them as ‘hot’ and emails your firm so you can reach out while they are still interested.

Yes. It uses a lightweight first-party tracker with no raw personal data stored; location is approximate and derived at the network edge.

Services › Intelligence & AI › Visitor Intelligence

◆ ORLA Visitor Intelligence

Know your website's clients before they call.

Most firms have no idea who's on their website or why. ORLA shows you where every visitor came from, what they read, and who's ready to enquire — then emails you a branded report every month so you can see your website working.

Book a demo → 📞 Call 0468 184 489

How it works

Switched on with your ORLA website — nothing to install, no cookies banner headache, no raw personal data stored.

It watches quietly

A lightweight tracker on your site records where each visitor came from (Google, Facebook, referral), what pages they read and how long they stayed — privacy-clean, with no personal data stored.

It spots the hot ones

When a visitor shows real buying signals — reading your fees, a service page, opening the chat — ORLA flags them as “hot” and emails your firm so you can reach out while they're still interested.

It stitches to the lead

The moment they enquire, their whole journey attaches to the lead — so the lawyer sees “came from Google, read Bankruptcy 3× and Fees, then booked” before the first call.

A branded report, every month

The proof your website is working — emailed to you automatically, in your firm's inbox.

✓Visits & enquiries — with up/down arrows against last month.
✓Where they came from — Google, social, referrals and direct.
✓What they read — your top pages and the areas of law drawing interest.
✓What we published — the pages and improvements ORLA shipped that month.
✓An ORLA insight — one plain-English recommendation to win more work.

Why it matters

The systems the big firms pay agencies thousands for — built into your ORLA platform, in your firm's brand.

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Catch clients you're losing

Hot-visitor alerts mean a ready-to-hire client who didn't fill in the form still gets a call — instead of going to the next firm on Google.

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Prove the marketing spend

The monthly report shows exactly what your website and SEO are returning — no more wondering where the money goes.

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Walk in already knowing

Your lawyers open a lead and see the full story — so the first consult is sharper and converts better.